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Electronics

Electronics

«LATENT.RU» offers a comprehensive suite of security solutions that protect a wide range of consumer electronics brands. We have developed highly sophisticated, product authentication solutions that counterfeiters cannot duplicate, and which are easy for brand owners and consumers to authenticate. We have also developed industry-leading, robust data systems that allow to track origin products from the manufacturing floor to retailers around the world, and detect improper diversion from authorized distribution channels.

The iScan mobile product authentication system empowers consumers to read QR-codes with their smart-phones and determine whether products sporting your brand name are authentic. This technology pays double the rewards: consumers become partners in the fight against counterfeits, and producers acquire new channels for building relationships with loyal customers.

We help electronics companies as well as customs agents to determine authentic products from fakes. We block sales of thousands of fake electronic products on large B2B and B2C trading boards, where counterfeiters often go first to dump illicit goods.

«LATENT.RU» creates and supports functioning of the protected supply chains, providing total control at all stages of life cycle of electronic components from the production moment to the end user. We protect the registered trademark owners with the help of application of unique DIN-codes (Digital Identification Number), digital and physical methods oа goods identification.