This branch is the most vulnerable from criminal elements conducting the illegal activity. Providing counterfeit and forged production turover, they undermine as economic security of separate producers in particular, and in general bring a serious danger to economic climate of the state.
As it often happens, buying branded goods, expensive parfume or a bag of well known designers, the consumer finds out that it is a fake. Parfume sharply changes the smell and the genuine leather, declared on a label, appears leatherette. Often the price of a fake doesn’t differ from the price for the original, but the quality is lower many times.
There is a mass of articles and advices how to distinguish the original from the illegal copy, but practice shows that the grey market is very inventivethat’s why sometimes it is almost impossible to authenticate real goods. Very often that fakes are selled in large malls, they have passports and certificates. But the goods aren’t protected from a fake in any way. Besides the tax stamps, holograms and passports are made by counterfeiters professionally and often it is impossible to define authenticity of goods without expert assistance.
Using the iScan unique anticounterfeiting system from «LATENT.RU» will become serious argument in fight against counterfeiters. It is capable not only to protect end consumers from purchasing of low-quality goods, but also to guarantee to legal producers the absolute protection of their supply chains.
In recent years the quantity of fake goods considerably grew in Russia. The problem should be solved in all available ways at all levels — the counterfeit and fakes do harm to economy and can be dangerous to consumers. This problem is particularly acute for producers, because of counterfeit they lose not only reputation, but also a considerable part of profit.
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